Monday, February 28, 2011

Technology Report: Splash Media makes a big splash in Walnut Creek


The message from Splash Media at their free social media seminar at the Renaissance hotel and sports center in Walnut Creek, (right near the Pleasant Hill BART station) February 18, 2011, was that the train is in the station and you better get on board before you get left in the dust. Speaker John Larsen drove home the point that you need to learn enough about social media like Twitter, Facebook, You Tube and others, to make them work for you and your business instead of against you. He said you have to learn this stuff or else hire someone else to do it for you. And of course Splash Media is available to do that in a very professional way, for a price. People who wanted to take the next step could make an appointment and get a media folder of information about prices, but most of the happy campers were satisfied to accept the business card and call it a day. In another era, the attendees would have been called Yuppies, but today they are businessmen and women.


I was given my name tag at the sign-in table and then seated in the presenters room facing a projection screen that had some interesting graphics running across it. Speaker John Larsen was coming around the room and asking earlybirds like me what we wanted to take away from the presentation. I told him that I wanted to take away the knowledge that Twitter would understand that I thought it was unfair to tell people that if they discontinued Twitter after signing up for it, that it was a permanent move and they could not be reinstated. He said he had never heard of that before. Then he said he thought my identity had been taken and that's why I could not get back on it. (I had a bad experience with identity theft many years ago, when a neighbor's ex-husband called up PGE saying he was me and threatened to run a bad story about them in my newspaper. I did not learn about this until he came to me and told me he had done it and PGE had already turned off my gas to my gas heater. Identity theft is common in our area.) Larsen said that there was a Larsen who lived in Sweden and maybe he had taken that name on Twitter so he could not get it. He recommended putting an underline symbol between first and last name or something like that.


Larsen was about to give a special theatrical performance, a fast-paced monologue worthy of a few weeks at the Marines Memorial Theatre.


The first business idea for the assembled crowd to consider was the principle of “listening first, selling second.” He said that Splash Media will go to a person's business and show their employees how to use social media. He recommend a book called “Who Moved My Cheese?” He said that online video advertising (as done on YouTube) is the hot growing thing.


He made the point that with a blog or a Facebook page, a business should provide nine informational chatty posts for every one obvious sales pitch. Of course the social media should have a link to the company's formal web site, where they have their catalog. (Real estate sales people have long used the newsletter form of advertising to let their potential customers know what they are doing.) He said statistics are always good for informational entries and that the Farmville program is NOT social media. On Facebook you need to post at least three times a week and add a “like” feature to your page, which will enable your followers to add your entry to their own page. You should add video that you created and uploaded to YouTube. He said that a YouTube video is 53 times more likely to put your business at the top of a search page. Linkedin is another important business-oriented program.


Your blog is an ongoing web site with entries that should be made at least four times a month. Also your should post your blog headlines on Twitter, Facebook and Linked in, referred to as TFL.


Appreciate your teenagers desire to help you with their internet ability! Here's what professional social media practitioners charge (per year, I guess.) Strategist: $120,000+, Community Manager: $70,000+, Copywriter/blogger $40,000+, Video production: $50,000+. I did not ask if they were a full-service advertising agency along with the Social Media services.


Rather than attempt to tell you everything that Larsen said in the hour and a half presentation, I just recommend you catch this show next time it comes to town, and take your employees with you. After all, it's your very good free sample, so why not share it with everyone? A good show like this ought to be in the Pink Sheet calendar, as well as the paid-for quarter page daily newspaper ad where I found it.


The presentation left me wanting more, but I did not have any money in my budget for it, and my husband would have a fit if I signed up for an education expense unrelated to my goal of becoming a math teacher. With $173 of art sales last year, I just cannot afford to put a Media Strategist on my payroll. I don't even have a garage to build my invention in. However, one can always dream about hitting the big time and becoming a big business mogul. Men are not the only ones who yearn for success.




Tuesday, February 15, 2011

February Offerings


This is a losers notebook.  I call it a notebook for loosers because a person can write down all the food they eat.  The notebook is on a chain so you can hang it around your neck like a necklace, so it's always with you.  No more excuses for not journaling your food. 

It's made out of copper and brass tubing, plus Swarorski crystals and paper.  I am still perfecting the design.  This is my first attempt at making this concept. I fit the tubing together to hold a small pencil or pen.  Then I soldered caps on both ends, plus drilling holes for the crystals to dangle from.  You can add a charm for each five pounds you lose! 

I soldered the tubing to the copper body of the notepad.  Then I wore it for a while and discovered that the paper pad needed a cover to prevent it from folding and crumpling.  So I made this cover which is a scene of Mt. Tamalpais etched into the copper, then patina'd with Liver of Sulpher in the lines to bring the picture out.  I added the neck chain.  All that for $45.  I can hardly wait to start on the next one.  Metal smithing is a ball.  Please email me if you want one.  jeanwomack@gmail.com

Sunday, February 13, 2011

What's new on the Point calendar

If I got any of these wrong, please email me at jeanwomack@gmail.com. I accept edits gracefully and gratefully.


Opening March 25 through April 30, at the Masquers Playhouse, Park Place, Point Richmond, Masquers Playhouse is happy to present The Marriage of Bette and Boo. Written by Christopher Durang; directed by Peter Budinger & DC Scarpelli. For reservations

Masquers Playhouse - P. O. Box 71037, Pt. Richmond, CA, 94807, (510) 232-4031
Vendini, Inc. - 660 Market Street, San Francisco, CA, 94104, 1 (800) 901-7173

"If one looks hard enough, one can usually see the order that lies beneath the surface." So says the young narrator of Chistopher Durang's autobiographical play. The people that surround him, his relatives, force him to look awfully hard delving deeply into the complex, confused and comic lives of two families plagued by death, alcoholism, Catholicism and other hardships. The Marriage of Bette and Boo captures the joys and perils — what you embrace and what you endure — as a member of a family.

CAST FEATURING: Ellen Brooks, Peter Budinger, Anne Collins, Craig Eychner, Robert Love, Michelle Pond, Nancy Sale, Jerry Telfer, David Weiner, and Vicki Zabarte

DATES: Friday and Saturday nights March 25 to April 30 at 8pm.

Sunday matinees on April 3 and 10 at 2pm.

COST: All seats are $20.00, general admission, no assigned seating.

Sunday dinner benefit option on April 17 with show at 2pm followed by dinner at the Hotel Mac. Cost is $45.00; proceeds benefit Masquers Playhouse.



April 2, Saturday, 10:30 AM to 11:16 AM: 5th Annual Richmond Silly Parade - Come One! Come All!


April 29 -
Steve Meckfessel and Chris Koskesh, at Point Richmond Methodist, Tickets are $15.00 suggested donation for the general public, $12.50 for students and seniors, However, www.folkunlimited.com for more info or emailfolkunlimited@att.net

April 9 - May 8, 2011 "Nature Observed" show at San Pablo Arts Gallery Paintings, papier mache sculptures by Gretchen Greene, Nancy Overton, and Anne Webster, San Pablo Civic Center, 13831 San Pablo Ave Bldg 5, San Pablo, CA 94806, open Saturdays and Sundays, 12-4 p.m.

May 14, Waterfront birthday party for Congressman George Miller, Martinez waterfront, Martinez. Tickets start at $125 for one person. For more information, www.georgemillerforcongress.com

May 20 -
Misner and Smith, at Point Richmond Methodist, Tickets are $15.00 suggested donation for the general public, $12.50 for students and seniors, However, www.folkunlimited.com for more info or email folkunlimited@att.net.

May 20, Ed Fund dinner fundraiser, Craneway Pavillion, Richmond. For more information, www.edfundwest.org


May 29, Sunday, 2011 DANCERS WANTED! Be part of the CARNAVAL SF 2011 Grand Parade www.missionculturalcenter.org 415-643-2796 (Media and Events)415-643-2785 (Box Office)Our theme: "AREYTO, TIMBA Y CHANCLETAS"Choreographer: Manuel Suarez, Bay Area Cuban dancer, teacher and performer, and 2004 MCCLA Carnaval Contingent Choreographer w/ "La Rueda de la Vida."Rhythms: Afro-Cuban, Latin Popular Dance, Timba Francesa

September 8 through October 9, 2011, California Watercolor Association 42nd National Exhibition at Marin Art and Garden Center, 30 Sir Francis Drave Blvd, Ross, CA

Tuesdays from 5 to 9 PM: Pastor Dan Damon playing solo piano at The Baltic, 135 Park Place


Saturdays at 10 am: Angel Choir practice for school-age children and youth directed by Pastor Dan Damon at First United Methodist. Angel Choir performs at worship service on the first Sunday of every month during the school year.

First Wednesday of the Month starting at 10:30 am, Point Richmond Community Center, Booster Club

Second Wednesday of the month, Point Richmond Business Association lunch meeting at the Hotel Mac, noon. Dues $75 a year. Interesting speakers, and a chance to introduce yourself and tell a little about your business. Not quite the Commonwealth club level of speakers, but approaching.

West Side Branch library hours are Monday 1:30 to 7 p.m.; Tuesdays, 10:30 a.m. to 5 p.m.; Wednesdays and Thursdays, 1 - 5 p.m.; Friday, Saturday, Sunday closed. Story time every Tuesday morning at 10:30 a.m.


SS Red Oak Victory, now docked at 1337 Canal Blvd., Berth 6A, Richmond, CA 94804, Ship Phone: 510-237-2933, PASSPORT STAMP STATION Open 10am - 3pm on Tuesdays, Thursdays, Saturdays and Some Sundays. All hours are subject to the availability of the volunteer staff as well as inclement weather. Please call before your visit: 510-237-2933 Small fee $5 for adults, Note access to the ship requires walking up a steep ramp and the ability to climb stairs. For group tour and event booking information call Lorraine at 510-222-0955 For current updates and directions: http://www.ssredoakvictory.org/

Point Richmond History Association Museum, 139 1/2 Washington Avenue, Point Richmond, open Thursdays from 11:30 am to 2:00 pm and Saturdays from11:30 pm to 2:00 pm 510-234-5334, 510-235-1336, and 510-965-0335 fax


Community Resource Guide: you can downloan the 92-page community resource guide published by Contra Costa County at http://www.co.contra-costa.ca.us/DocumentView.aspx?DID=5222


You might want to check the Richmond Conventions and Visitor's Bureau for other holiday events that I have not listed here, like stuff at the Craneway and downtown Richmond.

http://myemail.constantcontact.com/Richmond-Convention---Visitors-Bureau-Events.html?soid=1102712569139&aid=IAE3x03Splk#LETTER.BLOCK23


Thank you for information to David Moore. http://www.pointrichmond.com/, Margaret Morkowski's newsletter at www.pointrichmond.com, The Point Richmond Neighborhood council newsletter, Tom Butt's eforum, City of Richmond web site, Chamber of Commerce web site, The History Association newsletter, the Richmond Convention and Visitor's Bureau, Richmond Confidential, the daily newspapers and all the many web sites that give information about what's going on. You may send an event notice to jeanwomack@gmail.com if you want it in the What's New? Column. Please send corrections about typos, misspellings to the same address. No one is perfect.

Michael Van and the Movers at the Baltic

Michael Van and the Movers at the Baltic in Point Richmond
  

Sunday night in Point Richmond, I did not expect to see so many cars parked along the little triangle business area, so I was curious enough to stop and find out what was going on.  The Baltic (along with several other restaurants) was open for business.  I could see, as I drove by, that they had a band playing and a full house dining inside the restaurant.  At the door they  had a big sign saying that The Hot Club of Marin (AKA Kit Eakle's band) would be playing Valentine's Day (tomorrow) at dinner (6 to 8 p.m.).  But this band inside was Michael Van and the Movers. 

Michael Van is a nickname for Michael Van Ardsdale, a Point richmonder, on guitar.  The others are Kit Eakle, another Point Richmonder, playing the violin (fiddle if you will), Alan Bond on dobro mandolin and other mandolins, Sean on pedal steel guitar and Larry on electric guitar.  It's quite a group.  They play a blend of blue grass, country and blues, which Alan calls "Americana."  Alan and Michael Van write songs and Kit writes music.  When I came into the restaurant close to the end of the first set, they were playing an original song by Michael Van which had a sad sweetness to it, though it was a five piece band.  Later I enjoyed "Silver Wings," and a blues song by Michael called "Waiting for Permission."  It goes like this: "I'm waiting for your permission to change.  Is it all right if I step out of your imaginary picture?"  I guess the author feels that the knight in shining armor image is too much of a burden for him, but of course it could be any image he wanted to project and hard to work hard to achieve.  It was a treat to hear the band close-up and live.

The Movers play at the Baltic about once a month, Alan says.  They will be back at the Baltic March 25.   It's a new band, having only been together for about two years.  It has already generated quite a fan club, judging by the full house.

Here they are at the Point Richmond summer music festival


I ordered a salad and was brought a huge plate of lettuce, shredded carrots and sliced beets for $6.50.  Remember, this restaurant specializes in German food.  Next time I will order a smaller salad.  They have finally been granted their liquor license after serving food and waiting for months, if not years, to be allowed to serve hard liquor.  In the passageway to the back deck is a small room called the Refined By Fire Annex.  There are a charming group of large charcoals by Lawanna Sultan, on the wall.

I loved hearing my neighbors playing such great music and I think you will enjoy it too.

What's open on Saturday in Point Richmond?

The most commonly asked question of the man (or woman) on the street is, "Where can I get a bite to eat on Saturday (morning)?"  This question is followed by, "How do I get to the freeway from here?"

To the second question, I usually try to limit directions to three directions.  Right, left, right, then you will see it.

To the first question, I drove around the Point yesterday after dismantling my jewelry sales table at 1:30 (I'll be back at the Point Richmond Market on Monday, Valentine's Day) and wrote down who was open.

On Park Place
The Spot--liquor store and sports bar, specialty is really good hot dogs.
Little Louie's--been there for decades, great sandwiches, great quality food
El Sol--Mexican restaurant--a new place that sprang from the original in Rodeo or Hercules,
       some place like that.
Hidden City--been there for many years, the local favorite for brunch, delicious food, large servings
Starbucks--what can I say?  The usual.
Xtreme Pizza--the pizza is so good, you will vote for chain restaurants in Point Richmond
Symphonie Vegan--the best brown rice you ever tasted.  It's nothing like the
     brown rice you get in the store.

West Richmond Avenue
Point Richmond Market--sandwiches, which you can eat at their outdoor table
Santa Fe Market--choose a roll, then purchase meat, cheese and mayo at the meat counter. 
     This is a workingman's lunch Point Richmond style.
Pikanha Brazilian steak house. 
Up and Under Pub
Great American Hamburger: they have been across from the Plunge for many years.  This is one of the all time best hamburgers you will ever eat.

Railroad Avenue
Red Pepper Chinese restaurant

Non-restaurant businesses open on Saturday
The Incurable Collector: antiques, jewelry and art objects, a well-established longtime art dealer (Washington Avenue)
The Point Richmond Art Collective, paintings, large and small sculpture, fine jewelry (Park Place)
The Art Lounge, beaded purses, Betty Boop memorablia, other stuff (Park Place)
Hydrangea, gifts, flowers, retro jewelry, furniture, all the great taste of Thea Kynthia (West Richmond Avenue)
OutBack in the Temple of Venus: women's clothing, a lot of it from India.  Also jewelry, gifts, books, lots to look at and admire.
Guillermina, the primo art dealer in our area, specializing in Asian art, antiques, furniture, etc.  Museum quality artifacts.
Refined by Fire: the cutting edge art gallery in our area,  might be open depending on whether they have a show up.


Sorry if  missed anyone.  Please email me if you are open Saturdays and want to be on my list.  jeanwomack@gmail.com  P.S. I have been urging the city fathers to have the Farmer's market on Saturday mornings instead of Wednesday afternoons, but they have paid absolutely no attention to me on this matter so far.

Saturday, February 5, 2011

Nancy Skinner picking brains about the budget at CCC public seminar

Asemblymember Nancy Skinner making
hand gestures while speaking to
CCC college faculty.
     

 Assembly member Nancy Skinner and her staffers, Saturday morning, February 5, 2011,  led the Contra Costa College faculty and others through an electronic game in which they voted for budget choices with electronic clickers, and then viewed the group results immediately.   The concerned citizens met in LA 100 on the college campus on a warm sunny California winter day. The budget game produced by Next10.org, was supposedly for the 2015-2016 budget year. The "California Budget Challenge" game now competes with the highly respected Legislative Analyst's Office (LAO) which has been giving financial advice to California legislators and public for decades.


Pie Chart of CA state revenue and spending.
Sorry this is so faint.  That's the best my camera
could do.  I am not a professional photographer
and I do not compete with professional
photographers who have much better
equipment than I have.



Skinner started out by saying, "Let's put it down in clear terms. The state is spending more money than it is taking in." If you spend more than you get for a few months it is not serious but if you do that for four years, it is a big problem, she told the group.

Legislative aide Jael Myrick, who usually represents
Assemblymember Nancy Skinner in Richmond


"At least half of our states in the U.S. need to balance their budget. Our new governor is being very straight forward about it. He has recommended a budget. He is asking for more revenues. He can't do it with slashing and burning the budget alone."


Asemblymember Nancy Skinner teaching college
faculty about how to make choices
about the California budget.

"The point of today is to help us understand the choices all of us are making and that I am making (in Sacramento.) We can't print money and we can't operate in the red. We have to balance the budget."
(ed note: The federal government can do that but the state governments can't do that.)


Sarah Henry presenting the Next10.org
interactive budget game

She said that the first thing most people think when they think about what the State does, is the DMV—The Department of Motor Vehicles. That's a small part of the budget.


In distance, college president McKinley Williams
greets California 14th District Assemblymember
Nancy Skinner (D, Berkeley)

She showed pie charts on the overhead screen. Half the budget is spent on education; preK through 12 and colleges. We currently have a $25.4 billion deficit. $8.2 billion is from last year's budget. $17.2 billion is from the 2011-2012 budget.

She said Governor Brown's plan is three pronged: raising revenue in the June election, realignment of responsibility from the state to the counties for many services, then funding by the state to the counties; and expenditure reductions.

Mental health, substance abuse, foster care, child welfare, adult protective services, and a smaller public safety program would become the responsibility of the counties. They will be voting to continue the sales tax and the vehicle license tax at a higher rate. The state would also shift to the county, low level offenders and parole violators, adult parole supervision and all juvenile offenders.


Then the first choice flashed on the screen and the audience had a chance to use their clickers to vote for or against realignment from state to county. They voted for local control by 76 percent.

The next question was on sales tax. Choice #3 won by 59 percent on the first vote, as people figured out how to use their voting clickers. Then she took the vote again and garnered 68 percent for #3 on the second vote.  Rather than describe all the choices that were presented, you are welcome to go to the Next10.org and see for yourself.  Below is how the college faculty voted.

Car tax: #3 won by 73%

Tax credits garnered a lot of discussion and the response from Skinner that she thought the questions had too many choices and too much complexity, and would be revised.

Redevelopment: #2 won by 58%

K-12 education: #3 won by 55%

Income Tax: #2 won by 93%

Health Care: #1 won by 75%

Property Tax: #2 won by 80%

Other taxes: #5 won by 69%


Assemblymember Nancy Skinner surrounded by
her constituents.

Skinner was at her best, interfacing with her younger Next10 leader in presenting the program. They finished each other's sentences, showing that they had made this presentation several times before. Skinner is one of the most skillful public speakers one would have the good fortune to observe, using her long arms, hands and fingers for emphasis, pointing with both forefingers up over her head at the screen in back of her while smiling at her audience all the while. An air traffic controller could not have done it any better. For a college student who usually watches the teacher's back as he writes math problems on the board, this was quite a treat--wonderful theatre in an otherwise delightfully warm winter day.
LA 100, the community college lecture hall,
getting older along with the faculty, many of whom
were there when it was built, which shows how
hypocritical it is of them to pretend to be worried
about their job security.

The audience enjoyed hashing out the first three questions in depth, but then the Skinner crew turned up the speed and we went blazing through the other choices. We were being guided to make the choices that the Skinner crew wanted us to choose, of course. Usually the first choice was "no change." In real life, the first choice would be the one most people would choose, but on this particular morning, we were guided down the list to "most of the above" and found the choice that contained the most money "saving" and the most services for the buck. The result of course was that the faculty balanced the budget and had a healthy surplus at the end of the process.  Like buying a new car, one is taken from dealer to dealer, seeing cars that have some little thing wrong with them, like the headrest is uncomfortable or the gas pedal is too sensitive or the color isn't quite what we wanted; until all worn out, one gets to choose the car they wanted to sell us in the first place.


Assemblymember Nancy Skinner surrounded by
her constituents.


We did not get to discuss any of the Legislative Analyst's position papers on prioritizing course enrollment at the community colleges, or the LAO Findings and Recommendations on the 2011-12 budget. The Voice asked CCC President McKinley Williams about elimination of state funding for repetition of physical education and other recreational classes, a 100 unit cap on number of taxpayer supported credits a CCC student may accumulate, and statewide registration priorities.  Most people think of colleges as a community of scholars, rather than remedial education.  A 100 unit cap and registration priorities would effectively elminate the community of scholars and also eliminate the presence of anyone who might even remotely be considered to be competing for the job of anyone teaching at a community college.  Taxpayer supported physical education courses would no longer be available to college personnel for their own physical conditioning.

(ed note: I am taking Intermediate Algebra because I want to teach math, and because an HR man at the Oakland Unified School District said some of my units were too old and that was why he did not want to hire me at OUSD.  I have not taken algebra since high school in 1957 and 1958, when I made an A minus, a B, and a B plus in algebra; a B plus and a C plus in plane geometry; and B plus in solid and trig.  I think the HR man was wrong and that my units are not too old.  To him, I am too old and too fat.  Of course he would prefer beautiful young art teachers.  The airline stewardesses went through this too after a few of them got fired for getting some gray hairs. They formed a union. I learned to read in the first grade and I still know how to read, so that wasn't too old, either.  However, so far I have learned a notation that I didn't learn back in the 50's, which is a set notation like this {}.  So maybe that makes a review of algebra worthwhile especially if I want to teach it. Also it's a nice way to rest up after taking Statistics. Now I have time to vacuum my house and pull the weeds in my front yard.)

Assemblymember Nancy Skinner
using interesting hand gestures to
keep her audience's attention.

If you are so old and worn out
that you can't raise your hand higher than
your waist, you ought to go
sign up for a P.E. class


President McKinley Williams told The Point Richmond Voice, "When you're talking to me (about saving the jewelry class) you're preaching to the choir. I am in total agreement with everything you said. If I had my way we would continue offering just what we are offering now—what the community wants. You should be writing letters to the state assembly and the governor."


"We are considering having students with more than 100 units be the last to register and to have courses like jewelry that don't fit into the state category, be fee based courses for $50 a unit, as it is in adult ed…In today's economy we know that everyone is struggling. We have classes that are full to the brim. We have over 10,000 students."


Then Skinner's loyal aide Jael Myrick, who usually represents her in Richmond, came around wanting to know if we had given our clickers back to them. We got to see many elected officials, including John Marquez who is now a CCC district trustee, Madeliene Kronenberg from WCCUSD, El Cerrito council person Janet Abelson, Dr. Akers of the CCC Academic Summit and others. Somehow I feel as though they are my old friends because I have seen them in public meetings so many times, even though I might not ever have spoken to them. Shows you how hard up I am for friends these days. Nobody likes a complainer.

The California budget first reached my consciousness when I went to a spaghetti feed fundraiser for Tom Torlakson and Mark DeSaulnier back about four years ago and they weren't there. They were still in Sacramento at a budget hearing. I think the budget passed a day or two later. The budget was important enough to keep them away from their own fundraiser. And I believed it too, when Martha Parsons told me that.


Assemblymember Nancy Skinner surrounded by
her constituents.

If you want to know how the college faculty voted, you can pull up the Next10.org budget game on your computer screen and compare your vote to theirs. #